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OFF! For Your Irresistible Skin!
Challenge
OFF! was introduced as an insect repellent brand from S.C Johnson in 1957.
Never in history has a bug repellent been considred as a sensual brand, but it is time to now see OFF! a provocative brand.
Insight
Humans naturally have mosquito-pheromones that drive them crazy!
Certain compounds that are on human skin and in sweat give us an odor that is irresistible to mosquitoes.
Idea
Make OFF! a sexy brand For Your Irresistible Skin.



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