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OFF! For Your Irresistible Skin!

Challenge

OFF! was introduced as an insect repellent brand from S.C Johnson in 1957.

Never in history has a bug repellent been considred as a sensual brand, but it is time to now see OFF! a provocative brand. 

Insight

Humans naturally have mosquito-pheromones that drive them crazy!

Certain compounds that are on human skin and in sweat give us an odor that is irresistible to mosquitoes.

Idea

Make OFF! a sexy brand For Your Irresistible Skin.

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