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New York Public Library gamified their ads.

Challenge

Come up with a print series to get more people to go to the New York Public Library.

Insight

There is not one topic of book that doesn't exist. 

Idea

Through gamification NYPL only gives the audience visuals of what the book is about. NYPL demonstrates that the library can also be fun.

Can you guess the read?

Answers are at the bottom of the page

bus universe.jpg
MAGAZINE PSD MOCKUP rocky.jpg
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Answers: A: Stephen Hawking The Universe in a Nutshell, B: The Rocky Balboa Connection to Success C: fahrenheit 451
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