top of page
Burger King steals Halloween, again!
Challenge
Burger King wants to own Halloween, while engaging a younger crowd and be a part of popular culture.
Idea
We created an urban legend that every year at Halloween The King curses people through a series of events while haunting their minds.
thermochromic Burger Wrapper:
Burger wrapper that changes color due to a change in temperature.
The King has secretely casted a spell on you
At first you only see gibberish that you cannot decipher, but then once the wrapper cools down the curse is revealed.
bottom of page