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Burger King steals Halloween, again!


Burger King wants to own Halloween, while engaging a younger crowd and be a part of popular culture.


We created an urban legend that every year at Halloween The King curses people through a series of events while haunting their minds.

thermochromic Burger Wrapper:

Burger wrapper that changes  color due to a change in temperature.
The King has secretely casted a spell on you
At first you only see gibberish that you cannot decipher, but then once the wrapper cools down the curse is revealed.

thermochromativ wrapper.png
do you really know the king.jpg
girl sitting.jpg
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