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Brussels Airport both a mall and an airport!
Challenge
To increase brand awareness for Brussels Airport as a major retailer, andboost sales of Belgian products that engages an American target audience who would normally choose Schiphol (Amsterdam) airport or another neighboring airport.
Insight
Layovers are very stressing , long, and boring, but at the Brussels' airport there is always something to eat, see, and buy.
Idea
Brussels Airport is not just an airport, its a destination.
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